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What strategy to use when building an MVP

Maxime is at the idea stage. He has extensive experience as a manager and is deeply interested in nature, more specifically the benefits of being in touch with nature, that’s why he’s undertaking a project to bring more plants into people’s lives. While he is testing his hypothesis and interviewing future customers, he is wondering how to get started with his product without having to invest in personalized development.

How can I evoke specific emotions in my users through my application?

Vincent has already developed a Web platform where users subscribe and share their experiences with professionals. While some users love his concept, others struggle understanding it. Vincent would like to improve the customer experience to get more clients onboard and reduce the churn rate or the number of paying customers that the company loses per month.

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