Know your customer – episode 05

Know your customer – episode 05

“A satisfied customer is the best business strategy of all.” —Michael LeBoeuf In this episode, Mitchie and Amaury will unpack the importance of defining and understanding your target audience, and how to achieve it in order to build and provide a product people will...
What strategy to use when building an MVP

What strategy to use when building an MVP

Today I’m going to answer a question from Maxime, the founder of a green tech startup. His question is… What strategy should I use to start building an MVP? MVP stands for minimum viable product. Before answering this question, let’s add a bit of context. Maxime...
Build your business vision – episode 04

Build your business vision – episode 04

“Setting goals is the first step in turning the invisible into the visible.” —Tony Robbins In this episode, Mitchie and Amaury walk us through creating a business vision, and breaking it down into smaller, actionable steps with the added participation of your own...
What startups WANT vs what they NEED  – episode 03

What startups WANT vs what they NEED – episode 03

“If I had asked people what they wanted, they would have said faster horses.” ―Henry Ford In this episode, Amaury and Mitchie discuss why everyone is looking for a CTO, what a CTO does, and mainly how startup founders can fill in those CTO roles, if you can’t afford...